 |
| TikTok Video Ad Specs |
TikTok Video Ad Specs and Best Practices for 2023
TikTok is the world’s most uploaded social media app for short-form videos . TikTok attracts a massive target audience (Gen Z and young millennials) and provides engaging, snackable content . 1 .534 billion people actively can use app globally . As of now, the application is accessible in 154 countries, which means a broad reach and permeation for brands .Should you advertise on TikTok ? TikTok is ideal for you if your target audience is between the ages of 19 and 29 (35% of the TikTok audience base) . The platform is popular among teens and tweens who enjoy making and sharing videos and interacting with a global community . These users use the app for 52 minutes every day, and the app brings in more than $4 billion in revenue .
TikTok marketing can therefore bring in a lot of money for your company . This article discusses TikTok advertising best practises to ensure that your ads meet the platform's benchmarks . Next, we'll talk about the requirements set forth by TikTok for audio and video ads .
In the TikTok Ads Manager, creating a TikTok Ad entails three steps:
- TikTok Campaigns
- TikTok Ad Groups
- Ads
TikTok Campaigns
.Once you have setup your TikTok Ads Manager account, now next step is to set up a campaign for your TikTok Ad . Here, you'll choose the goal, set the budget, and make an ad group.
The three groups of objectives for TikTok's advertising campaigns. Awareness, consideration, and conversion are all reflected in the marketing funnel.
Focus is placed on the top-funnel marketing stage in awareness. TikTok specifies the target of this campaign as ‘Reach’ (aka, good for brand awareness
Consideration focuses more on the mid-funnel stage . TikTok lists the campaign's primary objectives as "Traffic, App Installs, and Video Views."TikTok motivates visitors to your website to take beneficial action. This covers downloads, registrations, subscriptions, and, obviously, purchases. Once you've chosen your goal, you can add a variety of Ad Groups to your campaign.
TikTok Ad Groups
Ad Groups allow you to control every aspect of the advertisement. This includes : Layout, assets (text, video, and images), placement, targeting, spending limits, bidding strategies, and optimization are all part of this.TikTok offers the Automated Creative Optimization option . TikTok will automatically create the best performing combinations of the assets you upload if you do so.
You can target your audience more precisely using TikTok's impressive targeting features based on their demographics, interests, behaviours, and device type! Decide whether they use an iOS or Android device. You can even limit your target audience to those with a device that costs $1,000 or more by setting the price of the device.
Choose Daily Budget or Lifetime Budget in Budget & Scheduling to make sure your ad spend never goes over this cap (USD $20 minimum spend). Depending on your choice, you can set a budget for the entire campaign or a daily limit.
You can tailor your optimization objectives and bidding strategy with bidding and optimization. Three goals are available: "Conversion," "Click," and "Reach." Enter tracking links from outside sources to track the effectiveness of your advertisement.
Remember : Once you’ve made your Ad Group, you cannot start changing the Start Time, Optimization Goal, or Conversion Event .
Best Practices for TikTok Video Ads Specs in 2023:
TikTok introduced a number of advertising options for focusing on particular user groups in 2019 . Brands can use advertisements to increase the effectiveness of their TikTok marketing .
1 . Prioritize Vertical Videos
All video assets should meet the recommended ad specs in order to give your ads a native-video-like look and feel (covered later in this post) .TikTok is probably not going to accept your ads if they don't . Even if they do, the ads won't achieve the same impact . They might appear skewed or be cut off at the margins .
2 . Limit the Video Length
Keep the length of your video between 9 and 15 seconds to avoid having the content of your video ad trimmed.
Keep your video ad between 9 and 15 seconds in length to ensure that the content is not trimmed .3 . Start with an Impactful Visual
Recognize that if a user doesn't find the content on your page interesting, they will happily swipe and scroll to the next post .How can you persuade them to watch your video for longer?
To hook audiences to your ads, start with only an attention-grabbing visual .4 . Center all Important Elements
TikTok frequently hides the frame's outer margins . Therefore, it is best to keep all of the crucial components of your advertisement in the centre . Your brand name and CTA (call to action) should be included .5 . Add Background Music
TikTok demands that audio settings be enabled . Instead of using subtitles, it is advisable to include background music tracks and clips in your advertisements .6 . Don’t Forget the Captions
An advertisement might be abandoned by click-happy social media users before it ends . You can create brief but informative captions so that viewers can still understand the main points of your video even if they don't watch the entire thing . TikTok suggests writing captions in the local tongue .7 . Include a Compelling Call-to-Action
If spending money on advertisements doesn't result in any measurable returns, it is pointless . Include a persuasive call to action (CTA) in the form of a native button to ask viewers to take action .TikTok ads can be very expensive . If you want your ads to work, you have to optimise them for the platform and audience . TikTok prescribes ad specs as far as where the ad will be placed . Different ad placements require different ad composition, aspect ratio, image resolution, file type, and duration requirements .
Here are some TikTok Ad specs for :
- In-feed
- News Feed series
- Vigo and Helo apps’ in-feed
Ad Specs for In-Feed Ads
As the name implies, in-feed ads show up in an app user's in-app feed . The elements of these ads include :- Ad display image
- Brand/app name
- Video
- Ad description
This is what an in-feed ad appears to look like on an Android mobile :
Specs for the ad video :
- The ideal aspect ratios are 16 :9, 9 :16, or 1 :1 .
- Options for resolution include 1280 x 720 pixels, 720 x 1280 pixels, and 640 x 640 pixels .
- Your ads may contain MP4, MPEG, MOV, or AVI files .
- The recommended video length is 5 to 16 seconds .
- The video file must not exceed 500 MB in size.
Specs for the ad display image :
- 1:1 is the required aspect ratio.
- It should be a PNG, JPEG, or JPG file type.
- File size should be no larger than 50 KB
Specs for brand/app names :
- TikTok allows brand names to be displayed on ads in a range of 2 to 20 English characters .
- Emojis shouldn't be used in the text .
- Spaces and punctuation marks are included in the character count .
- App names must have 4 to 40 English characters .
- Language, operating system, and device model all affect how many characters can be used in a name .
Specs for ad description :
- English ad descriptions are limited to 12-100 characters .
- Longer descriptions are permitted, but there is a chance that the end will be cut off .
- Hash symbols, curly braces, and emojis are accepted .
- Spaces and punctuation will also count as characters .
 |
| Ad Specs for News Feed Series |
Ad Specs for News Feed Series
Several news feed app series, including Buzz, BuzzVideo, and NewsRepublic, are available on TikTok . Ad specifications for these series are different from those for in-feed ads .The elements of these ads include :
- Video
- Brand/app name
- Ad description
Specs for the ad video :
- The preferred aspect ratio is 16 :9 or 1 :1 .
- The same file types apply to in-feed ads .
- There is no limit to the video resolution, but it is best to keep it at or above 720x1280 pixels .
- Any short-form video can be used, but try to keep it between 5 and 60 seconds .
- The size of the file should be less than 500 MB .
Ad Specs for Vigo and Helo In-Feed
TikTok offers a unique offering for its advertisers, By putting their ads in local social media platforms and mobile apps like Helo and Vigo, it enables brands to connect with local audiences . For instance, ByteDance, the company that owns TikTok as well as Helo, is the owner of the social media site . Helo targets Indian consumers and is accessible in a variety of regional tongues .Is this ad type right for you ? It has developed a sizable following among Indian diaspora in the United States, China, and Nepal in addition to in India . You can create ads on TikTok to appear in Helo subscribers' in-feeds . This is a fantastic method of reaching this particular group of people .
These video ads need to include the following :
- Video
- Brand/app name
- Ad description
Specs for the ad video :
- The ideal video aspect ratios are 16 :9, 9 :16, or 1 :1 .
- You can upload MP4, MOV, MPEG, or AVI ad files to Vigo .
- Helo ads may be MP4, MOV, MPEG, AVI, or GIF .
- The platform recommends a resolution of 1280 x 720px, 720 x 1280px, or 640 x 640px .
- The suggested file size and duration are the same as for the news feed ads .
The specs for the brand/app or ad description should be the same for in-feed ads .
 |
| tiktok advertising specs |
Other TikTok Ad Formats
TikTok offers 3 other ad formats : Playable Ads, Spark Ads and Carousel Ads .Leveraging user-generated content and organic TikTok posts is possible for advertisers thanks to Spark Ads (UGC) .
With the help of TikTok Carousel Ads, you can showcase several images in a slideshow-style format while linking each one to the same or a different URL .
We advise using TikTok's Playable Ads if you want to increase app or game instal . Playable Ads are interactive ads which invite users to participate in full-screen playable experience, like such a preview .
Note : As of 2021, Playable Ads should be compatible with Pangle (TikTok Audience Network), which will only be accessible in the countries listed below :
- Taiwan
- Vietnam
- Japan
- Korea
- Thailand
- Malaysia
- United Arab Emirates
- Saudi Arabia
- Egypt
- Turkey
- Russia
- Indonesia
- Singapore
- Brazil
- Mexico
- Israel
- Cambodia
- Belarus
- Kazakhstan
- Philippines
- Ukraine
TikTok Ad Specs for Carousel Ads
On the Newsfeed App series, TikTok Carousel ads are supported as in-feed ads and detail page advertisements in TopBuzz and Buzz Video .Use Carousel ads to inform your brand’s story or as a virtual catalogue for a product or service . Each frame of the carousel can be linked to a different landing page .
Up to 10 images can be displayed in a single TikTok Carousel Ad in a left to right order .
- Text character lengths
- Ad Title : 12 to 40 characters (20 Japanese characters)
- Ad Caption : only one line, 20 characters maximum
- Character specifics
- Characters that are half-width count as 1 character
- Characters that are full width count as two characters .
- Within the text, spaces and punctuation are counted as characters .
- spaces at the start and the end of the text will never be counted as a character
- Emojis not supported
- Carousel Images
- Number : 2 to 10 pictures
- File format and size : JPG or PNG, ≤500 KB is suggested
- File resolution : no requirement listed and though depending on whether a user prefers the square or the horizontal format, the system will adapt the image in the centre to be :
- Horizontal : 1200 x 628 px
- Square : 640 x 640 px
TikTok Ad Specs for Spark Ads
Consider Spark Ads if you want to explore influencer marketing! TikTok Spark ads are promoted by influencers and advertisers alike because they use natural posts from any active TikTok account . As a result, both brands and influencers benefit . While you increase views and traffic to your advertised product, they gain more followers .According to TikTok, Spark Ads also have 24% higher completion percentage and 142% increased engagement rate than In-Feed ads .
Spark ads give you the option of boosting underperforming posts, boosting performing ones, or promoting the content of other creators (with their authorization!) .
There is a small ad logo and a learn more button that can also link to a URL of your selection . All in all this is a native ad that remains true to TikTok’s motto we previously mentioned ‘Don’t create ads, create TikToks!’
Make sure App authorization is enabled in TikTok before using TikTok Spark Ads as an influencer marketing tool . Additionally, they must give the advertiser on the chosen video their permission to promote it . Finally, they must create a code and send it to the advertiser who is running the advertisement .
You, the advertiser, can go to the TikTok Ad Manager and set up your Spark Ad after receiving the code from the influencer .
- There are no limitations on the video's aspect ratio, resolution, size, file type, duration, or bitrate .
- For the Reach, Video View, and Reach and Frequency (Beta) objectives, the ad caption can be left empty . For the objectives of Engagement (Beta), Traffic, and App Install, it cannot be left empty .
- Captions are permitted to use emojis and mention accounts .
- The Spark Ad's display name and text are identical to those in the organic post and cannot be changed via the Ad Manager .
Frequently Asked Questions
How Much Money Can You Spend on TikTok Video Ads ?
Since TikTok launched a formal ads programme in February 2019, well-known brands like Disney and Nike seized the chance right away . They had a monopoly because, unlike Facebook and Instagram, the platform wasn't overrun with ads .does invest in TikTok ads worth it ?
The response lies in your audience demographics . As previously mentioned, TikTok is the channel that people under the age of 18 prefer the most . Even if there a good chance that viewership could well continue well into adulthood, it’s not a guarantee .What’s that mean for you ?
If your brand targets older adults, marketing on TikTok might not give immediate results . In the past, TikTok had a male-dominated user base . Males dominated among content consumers and creators . But there has been a change in patterns beginning in January 2022 . Females have increased their level of activity, particularly those who are teens and tweens . On TikTok, both genders are largely active participants .How much does a TikTok ad cost ?
TikTok is charging more for advertisements than its competitors . The ad cost begins at $10 for every CPM (cost per mille or 1000 impressions) . Before starting an ad campaign, you must pay $500 up front .What’s more ?
A brand takeover costs $50,000 per day and ensures five million impressions .
Advertisers must pay for 600 impressions in advance for an in-feed ad, which costs $10 per impression .
Each week, a sponsored hashtag challenge costs $150,000 .
What are TikTok video specs ?
TikTok video specifications : 1080x1920 resolution and video size . TikTok Canvas size is 1080x1920 . The largest file is 287 .6 mb . The maximum size for TikTok video ads is 500 mb .What are the TikTok ad settings ?
You can choose your own ad placements, campaign budgets, audience targets, optimization goals, and bids for each ad group on TikTok . There may be one or more TikTok ads in each ad group .How do I scale a TikTok ad ?
Use the following TikTok ads strategy to scale your ads :Go to the list of Ad Groups by selecting the campaign tab . Choose the ad groups you want to edit, along with the budget .
 |
| TikTok Video Ad Specs |
How to making a TikTok video ad ?
Follow these simple steps to create a TikTok video ad :Open TikTok Ads Manager and create a TikTok account .
Download TikTok Pixel .
Create a new campaign
Start a new ad group .
Create your ad .
Check your ad performance
What frame size is TikTok ?
This is the typical portrait size for the majority of smartphones as well as the traditional frame size for TikTok .TikTok video aspects and resolution are 1080x1920
Videos recorded within the TikTok app use this frame size, however you can use TikTok’s Smart Optimization Tool or online video editor to tweak with dimensions
summary
TikTok has developed into a genuine marketing platform for influencers and marketers . If you want to engage the platform's users, you must optimise your video ads . If you implement the specs above, your ads should qualify TikTok’s stringent standards and achieve the desired engagement .
summary
TikTok has developed into a genuine marketing platform for influencers and marketers . If you want to engage the platform's users, you must optimise your video ads . If you implement the specs above, your ads should qualify TikTok’s stringent standards and achieve the desired engagement .